Club House is the social platform that has been witnessing a staggering rise in its user base. The platform was officially launched on Android in the midst of May 2021. Almost, nearly within two months of the period since its launch it was downloaded more than 2 million times on Android phones. Thus, people are having a huge love for this social application. So, naturally, marketers have also started to turn their attention towards this social application. The platform is earning users from all parts of the world with many celebrities, global icons and experts from various industries have started to make a move into this social application. Thus, the article will bring out the various factors that are contributing to the popularity of this social application.
The Way Club House Meets People’s Expectations:
Social Platforms have almost attained the spot of the knowledge gathering application. The way people approach and consume social platforms has undergone changes with time. Youngsters are gaining various insights regarding their career, people are talking about various social issues, etc. Through this, one could understand that social platforms are not used only for entertainment purposes. It has come a long way. Club House is a platform that could meet all the expectations of the present-day social media user. The person can utilize this platform according to his wish. The platform can be used as a complete entertainment medium or it can be utilized to gain more knowledge in a field. For instance, if you are a digital marketer, there are rooms based on digital marketers where people from the industry interact and share knowledge. This will help to horn the skills as one could gather many valuable insights from such discussions.
As the platform seems to be a perfect fit for everyone and can be molded according to a person’s wish, it is witnessing a good rise in its user base. If it earns a huge user base, then marketers will jump into this platform to generate leads. So, we may have paid services on Club House in the near future like we have to buy real TikTok likes packages for doing promotions on TikTok. The platform also allows to schedule an event and the people who want to take part in it can add date and time to their in-app calendar. Hence, most probably they won’t miss the event as every person who has shown interest in it will get notified. Such features will ensure a better user experience. Marketers have already started to contemplate to utilize this platform to scale their business. Social Media Services like TweetPhoto have stated that they can aid in creating audio content for Club House.
The Rising Popularity for Club House:
This audio-centric social application is anticipated to gain pivotal importance in the coming times. Global icons like Dwayne ‘The Rock’ Johnson, Serena Williams have made their entry into this application owing to the growing popularity of this social application. Even the tech giant leaders like Mark Zuckerberg and Elon Musk have also opened Club House accounts. Such factors act as a testament to the fact that Club House is the next big thing in the social media industry. Many other celebrities are expected to make their move into this social application.
The Way Club House Can Be Monetized:
Many have started to experiment with this social application. Performance Artists have begun to monetize this platform. Stand Up Comedians, singers are conducting events on Club House. As many countries have only partially relaxed the lockdown, performance artists cannot conduct outdoor concerts. So, they are taking advantage of such platforms. Moreover, many find this audio-based platform to be convenient. Because in video meetings many things have to be considered such as background, appropriate lighting, etc. But in Club House, all it matters is the audio signal strength. You can do stand-up comedy by even lying on the bed. None knows that. Such factors are also an important aspect that drives many people towards Club House. Services like Bribble are giving ideas to artists to monetize this social application. Hence, this platform is expected to be utilized in many possible ways. Social Media Experts say that audio-based content will dominate in the coming years.
Social Platforms have undergone many transitions till date. It is a well-known fact that change is constant in the social media industry. Considering the rise in the user base this social platform is having, there will be influencers in the coming times. Influencers on TikTok use to buy tiktok auto views packages to improve their follower base. We can also expect similar packages for Club House. It is speculated that audio-based content will boom like video content witnessed a huge leap. Instagram is said to introduce a more likely audio content feature. So, B2C brands can focus on ideating effective audio-based content.